Take-Two CEO Strauss Zelnick recently shared some interesting thoughts on the matter: In an interview with GamesIndustry, he said it's not something to worry about because AI doesn't really exist ...

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

Generative AI still has to prove that it can do things better than technologies that already exist. Strauss Zelnick has chimed in on the talk of using generative AI to make video games. As ...

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...