The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Barbie is painting Austin pink with a free cookie pop-up truck rolling out this week, followed by a dreamy Malibu Barbie Cafe opening this spring.

Mattel continues to harvest gains from its turnaround, delivering above breakeven operating margins starting in 2019 and reaching 13.7% in 2024. Despite the outlook for modestly positive sales growth, ...

A sink with a faucet that actually cycles through water because they just want to be a mini-adult and *THIS* IS THE SOLUTION.

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

Prices may rise for Barbie dolls, Hot Wheels and other Mattel products due to the Trump administration's handling of tariffs ...

These days, the summer of 2023 feels like it was 4,000 years ago, but actually, it was less than two. If you need hard ...

Mattel is looking at potentially upping toy prices as part of its efforts to mitigate President Donald Trump’s tariffs on imports from China, Mexico and Canada.