Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

February 4, YouTube is launching a special yoodle, the animation that replaces the platform’s logo. This franchise-inspired ...

In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

XI Racing appeared to be in a bit of an awkward situation with their “Unbannable” Jordan Brand paint scheme. Tyler Reddick is ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL ...

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

Neil Armstrong has made it so Ohio residents are able to add a little taste of the Mountain State to their car among the sea ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

The fate of the US Agency for International Development appeared bleak Monday after Elon Musk, the world’s richest man ...

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