We actually got a look at the new Mazda badge last summer when it appeared in trademark filings. It's clearly very similar to ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

February 4, YouTube is launching a special yoodle, the animation that replaces the platform’s logo. This franchise-inspired ...

With the 59th Super Bowl less than two weeks away, some fans are beginning to question if the NFL knew exactly who would be ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

It's often a sign of a misguided rebrand when people continue to use a brand's old name (Elon Musk might want to take note for X ). Microsoft's suite of office apps is a prime example. For many, it ...

Philadelphia Eagles quarterback Jalen Hurts wore player-exclusive Air Jordan cleats entailing a two-word message on the ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...