After cheering teens on for generations with breakfast pep talks, Tony the Tiger has found a new hype partner: hip hop artist ...

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

The Hip Hop artist reimagines the iconic jingle into a cultural hype anthem titled "HEY TONY!" inspired by the "Day One" mascot Tony the Tiger.

Frosted Flakeshas a new rap single out featuring hip hop artist JID, as you can check out "Hey Tony" and snag some special merch ...

In addition to the jingle, J.I.D also announced there will be limited-edition Kellogg's Frosted Flakes, Tony the Tiger and ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Kellogg's teams up with rapper J.I.D to reimagine the classic 'Hey Tony' jingle as a full-length track. The new song combines ...

Kellogg's Frosted Flakes® has always believed in bringing out the GR-R-REAT in everyone, and Tony the Tiger® has been in teens' corners for generations as a true "Day One"?turning breakfast into a pep ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

Musician J.I.D. has reimagined the iconic tune ...

Coming soon: A James Beard award-winning chef has a new role in Southie. Tony Messina (Uni) will oversee the culinary program ...