The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Frosted Flakeshas a new rap single out featuring hip hop artist JID, as you can check out "Hey Tony" and snag some special merch ...

In addition to the jingle, J.I.D also announced there will be limited-edition Kellogg's Frosted Flakes, Tony the Tiger and ...

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Musician J.I.D. has reimagined the iconic tune ...

Kellogg's teams up with rapper J.I.D to reimagine the classic 'Hey Tony' jingle as a full-length track. The new song combines ...

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The Hip Hop artist reimagines the iconic jingle into a cultural hype anthem titled "HEY TONY!" inspired by the "Day One" mascot Tony the Tiger.

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

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