The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Hope everyone had a great week. Football season is over; let the off-season begin. Speaking of the off-season, there is some massive news hitting the ...

Coming off two shows this weekend in Australia, the company has booked a main event featuring two top stars for this week’s episode ...

In addition to the jingle, J.I.D also announced there will be limited-edition Kellogg's Frosted Flakes, Tony the Tiger and ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

For weeks, industry buzz suggested that Deepika Padukone had secured a role in season four of The White Lotus. However, a ...

Musician J.I.D. has reimagined the iconic tune ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

Several full-time NASCAR Cup Series drivers are slated to compete in the upcoming Truck Series race at Daytona. NASCAR Hall of Famer Tony Stewart will return to the Truck Series for the first time ...

Add Yahoo as a preferred source to see more of our stories on Google. With how many amazing Super Bowl commercials come out every year, it’s hard to pick a favorite. Each year, brands seem to outdo ...