The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Musician J.I.D. has reimagined the iconic tune ...

Hope everyone had a great week. Football season is over; let the off-season begin. Speaking of the off-season, there is some massive news hitting the ...

The Golden Age of prestige television started when Tony Soprano first walked into Dr. Melfi’s office, but the groundwork for ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

The stigma is important to break. This is what some of the greatest tight ends in NFL history are out to help fight against. When it comes to prostate cancer, the second-leading cause of cancer deaths ...

Xfinity – an American telecommunications company – leaned into 1990s nostalgia with its Super Bowl commercial with a theme around the original "Jurassic Park" movie from 199. The ad features some ...

What happens to your brand when the clock strikes midnight?

The American Conference race is as wide open as its been in recent memory. Only one game separates the current top six teams in the standings (as of Feb. 10). Memphis is one of those six teams. And, ...

Several full-time NASCAR Cup Series drivers are slated to compete in the upcoming Truck Series race at Daytona. NASCAR Hall of Famer Tony Stewart will return to the Truck Series for the first time ...