The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.
The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.
JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.
Musician J.I.D. has reimagined the iconic tune ...
La MaMa will present a rare revival of Spider Rabbit by beat poet, novelist, and Obie-winning playwright Michael McClure.
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