Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

Frosted Flakeshas a new rap single out featuring hip hop artist JID, as you can check out "Hey Tony" and snag some special merch ...

The Hip Hop artist reimagines the iconic jingle into a cultural hype anthem titled "HEY TONY!" inspired by the "Day One" mascot Tony the Tiger.

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

Kellogg's teams up with rapper J.I.D to reimagine the classic 'Hey Tony' jingle as a full-length track. The new song combines ...

Musician J.I.D. has reimagined the iconic tune ...

SIOUX FALLS, S.D. (KELO) — Tony the Tiger was in Sioux Falls Tuesday at one of the local Hy-Vees, not only to help promote Frosted Flakes cereal, but also to donate a big check to George McGovern ...