I t’s hard to imagine a world where cereal never existed. A world devoid of Tony the Tiger’s iconic slogan or the mischievous ...

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...