The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

In addition to the jingle, J.I.D also announced there will be limited-edition Kellogg's Frosted Flakes, Tony the Tiger and ...

Musician J.I.D. has reimagined the iconic tune ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

The collaboration between the two also includes a merchandise collection that features a t-shirt, jersey and cereal box.

EXCLUSIVE: Tracie Laymon, the filmmaker behind recent SXSW prize-winner Bob Trevino Likes It, has been enlisted to write and direct a live-action Tony the Tattooed Man feature for Mattel Studios.

Malaysia’s tigers are disappearing fast — and their unlikely champion is a 30‑year‑old crown prince. Tengku Hassanal Ibrahim Alam Shah, the crown prince of Pahang, set up the Save the Malayan Tiger ...

Mattel Studios has teamed with Amazon MGM Studios for this summer's Masters of the Universe, and Deadline has now confirmed that the toymaker plans to follow that movie with...Tony the Tattooed Man?!

Barbie maker Mattel announced that it’s planning to make a live-action movie based on Tony the Tattooed Man, one of the company’s biggest flops ever. It’s yet another example of the toy giant tossing ...

50 Cent has a good laugh going through his DoorDash items, as they -- and he -- deliver more than beef. In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re ...