The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

JID teamed with Kellogg's to transform the classic "Hey Tony" jingle into a full Hip-Hop track called "HEY TONY!" for a new campaign.

T.Tony is more than a mascot; he embodies LC Sign's core DNA: reliability, precision, and a customer-first service culture. Inspired by the leadership of LC Sign CMO Tony Zhu and the symbolic strength ...

Timed online auction opening on Feb. 3 features more than 400 lots of surplus assets from a prominent Southern California studio With an at-cost value of $1.4 million, the gear available in the timed ...

Rajasthan Royals are poised to set a new benchmark in the Indian Premier League’s commercial history after receiving multiple bids following the franchise being formally put up for sale. The offers ...

Invitations to exclusive industry events and research by Sarah Mahoney , 2 minutes ago ...

Musician J.I.D. has reimagined the iconic tune ...

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

The Tony Award–winning play “Stereophonic” arrives at the National Theatre from Feb. 10 through March 1, offering theatergoers from across Virginia and the DMV area a rare, immersive look at the messy ...

The time-honored work of commercial fishing continues in some small pockets of Florida, but the state's first industry has nearly vanished amid explosive development. The Treasure Coast once was lined ...

Skateboarding progression is nothing new—it’s simply part of the game. But every so often, something comes along that’s impossible to comprehend. This was one of those moments. Tony Hawk recently ...

Dennis Van Tine/PA Images via Getty ; Romain Maurice/Getty Olympic skier Lindsey Vonn has had some high-profile relationships over the years. She is best known for being one the greatest skiers of all ...