If you look at branding as a path, this insight can be transformative, allowing your organization to change direction and seek out a different and better course. Illuminating the path was what ...

In the first sense of the word, then, a brand is simply the non-generic name for a product that tells us the source of the product. A Coke is a fizzy caramel-colored soda concocted by those folks ...

The ROI of branding — whether created during website visits, business meetings, company representatives’ communication, logos, taglines, messaging, customer services and other brand touch ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

The brand sits at the center of the organization and is reflected in every aspect of the product and experience a customer has with that brand, according to Long. Brand teams must collaborate with all ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Most branding agencies will tell you that brand awareness is the goal and that if more people recognize your brand, you'll ...

Brand publishing, simply put, is an effective process for developing a resilient brand.By regularly creating and sharing value content, you will connect with the readers, gain trust, and promote ...

FIGHTING FOR YOUR LIFE-BRAND. Even social media savants need to brush up on what it takes to cultivate a successful life-brand once in a while. Whether you’re an avid poster or a luddite, ...

People think a brand is a logo, a website or what’s posted on social media. But “branding is your reputation. It’s a sentiment that people have when they see your name,” said Maritza ...