The remarkable box office success of “Wicked” has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu’s musical has earned a studio record $70 million from its first week on home platforms.

Wicked” is “very very popular” — on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.

Universal has revealed the impressive sales on Jon M. Chu's Wicked premium video-on-demand release. The movie-musical earned more than $70 million in the U.S. and Canada in its first week available to watch at home,

The record-smashing musical has been a huge win for Donna Langley and NBCUniversal's film empire, which have proven that a movie can still be a big draw in theaters even if it goes to home entertainment early.