The record-smashing musical has been a huge win for Donna Langley and NBCUniversal's film empire, which have proven that a movie can still be a big draw in theaters even if it goes to home entertainment early.

Wicked' is a hit on digital with $70M in Premium VOD earned in its first week after making almost $700 million at the worldwide box office.

The remarkable box office success of “Wicked” has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu’s musical has earned a studio record $70 million from its first week on home platforms.

Fans are eager to see how that acclaimed movie does at the Oscars, and if it joins the ranks of musicals that have won Best Picture. But the sequel For Good is arriving this November, and actor Jonathan Bailey recently teased the "tonal shift" of the second movie.

“ Wicked: Part Two’s” official title, “Wicked: For Good,” prompted some mixed reactions online when it was first revealed in December. Director Jon M. Chu, however, believes the title of the second installment has certainly been changed for the better.

For a guy who’s spent the last several years of his life taking a well-known pop culture artifact and breaking it into two distinct parts, Jon M. Chu sure does have a lot of contempt for calling films “Part Two.