Already, Prime Day 2025 landed itself in a round of controversy. Momentum Commerce, a retail management company that handles Amazon, Walmart, and Target sales for a number of big-name brands like Lego and Crocs,

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Snag the best Amazon Prime Day deals on pants from top brands like Gap, Levi’s, Madewell, and more. We found celeb-inspired styles including jeans, linen pants, wide-leg pants, and capris for up to 74 percent off.

Prime Day has officially started today, July 8, and runs through July 11. The Amazon Echo Frames smart glasses, which were our choice for the best smart glasses for listening to music, are 61% off, saving you $200.

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.