A man afflicted with ALS has become the first person in the world to control an Amazon Alexa digital assistant through his thoughts — thanks to a brain implant created by a New York-based neurotech startup.

Neuralink rival Synchron is connecting its brain–computer interface with consumer technologies to allow people with paralysis more functionality.

The patient could make video calls, play music, stream shows, control smart home devices, shop online, and read books by using his mind to direct Alexa.