This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...

Dell Technologies unveiled a bold new direction for its product lineup, doing away with legacy branding like Inspiron, XPS, ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.