From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

Google is changing the way visible URLs show up on mobile search results worldwide. Search results since 2009 have shown “breadcrumbs” or the hierarchy of a webpage’s URL using “>” after the domain ...

Google quietly updated their search box to require all users, including bots, to have JavaScript turned on when searching.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Your content is typically divided into pages with different topics. That might include a home page, contact page and about ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler ...

Google's John Mueller said that when it comes to disavowing links "it's in a spammer's best interest to encourage others to ...

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

Best SEO Practices for 2025 SEO isn’t just about creating backlinks and pushing content regularly. It focuses on more authentic and relevant activities that can bring quality organic traffic and rank ...