Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...