A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

I n the many, many megabytes of memory used to scrawl thoughts about the Jaguar rebrand from last year, only one thing was ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.

The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...