Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company that used to work closely with Jaguar's internal teams for its ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Executives have since defended the move, arguing the rebrand is essential to making Jaguar profitable again. Gerry McGovern, the company’s chief creative officer, conceded the concept car ...