As we approach the start of Formula 1’s launch season, plenty of new faces in new team colors are going to be on show. Lewis ...
Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the ...
Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the ...
Alex Albon faces his biggest challenge in F1 since Max Verstappen, writes Lewis Larkam. Williams head into the 2025 F1 season ...
Williams driver Carlos Sainz has shared a welcome message to incoming partners Atlassian who will serve as the title sponsor for the British team on a long-term contract.
Colapinto was linked with Red Bull due to his performances although they eventually turned down the option to sign him in favour of promoting Liam Lawson. Speaking to The Race, Colapinto chronicled ...
The Williams Formula One team has signed with Australian software company Atlassian as its first naming rights partner in ...
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t ...
Brookes’ software giant Atlassian is taking pole position with a new deal to become the title sponsor for Formula 1 team ...
Australian company Atlassian has become the naming rights sponsor of the Williams F1 team. Image: Williams The newly announced partnership ...
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season ...
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