Children form their sense of identity early, and toys play a surprisingly powerful role in that process. While children with ...

The project will be the first theatrically released animated “Barbie” film after years of straight-to-video animated movies.

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that ...

Something Wicked this way comes. As Universal Pictures gears up for the release of Wicked: For Good this fall, Mattel is ...

Holiday toy shortages may becoming—beat the rush by grabbing these 6 must-have kids’ toys now before they vanish from shelves ...

It seems like the iconic British doll, Sindy, could soon have her own story in an upcoming live-action musical.

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

“The Mattel WWE Elite Squad returns to defend their title as the action figure champions of Comic-Con International, unveiling all-new WWE action figures and welcoming special WWE Superstar guests.

The "UNO Social Club" will soon come to bars in cities across the country, including Chicago, the brand announced on social ...

Rumors have been swirling online that UNO, the popular card game created by Mattel, would be making its debut on the casino ...

Did you think Mattel had depleted its ideas for new Hot Wheels Fast & Furious collectibles? Think again, we've got three novelties in this set!