It all started last Monday, when Robert Ehrlich, the founder of Pirate’s Booty Snacks, marched into the Village Hall in Sea Cliff (pop. 5,000) and announced that he was now the mayor.

Ehrlich — whose Pirate's Booty brand is now owned by The Hershey Company — allegedly grew confrontational when Sea Cliff staffers refused to comply, requiring police to intervene. "Village ...

Time to walk the plank! The founder of popular Pirate’s Booty cheese puff line got shellacked in Tuesday’s Sea Cliff mayoral election, losing to incumbent Elena Villafane 1,064 votes to just ...

Pirate’s Booty founder Robert Ehrlich attempted a ... On March 10, officials say Ehrlich and three supporters stormed into Sea Cliff Village Hall in Nassau County, declared himself mayor and ...

Elena Villafane, the incumbent mayor of Sea Cliff, defeated Pirate’s Booty Snacks founder Robert Ehrlich, 1,064-62, on Tuesday in the village, which is about 26 miles northeast of midtown Manhattan.