As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

According to the Project Yellow Light study, commissioned by Suzy Market Research, 41% of drivers 18-24 admit to routinely clicking on notifications from social media while driving, and 27% drive with ...

No, California Pizza Kitchen is not having a midlife crisis.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Bacardi Limited has launched a global creative review for most of its brands, according to three people close to the situation.

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...