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Honda: He also said that while the company sees a shift from internal combustion engine (ICE) to electric vehicles in the two ...
Shubhranshu Singh, the global CMO of Tata Motors' commercial vehicles business, has resigned after four years. This departure ...
Godrej Consumer Products aims to significantly expand its liquid detergent business, targeting Rs 500 crore in revenue by FY26. The company is also focusing on strengthening its rural presence, ...
AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...
Traditional marketing funnels are collapsing as consumer behaviour becomes unpredictable. The modern marketer is constantly ...
The Board of Control for Cricket in India made significant revenue in 2023-24. The earnings totaled INR 9,741.7 crore. The ...
The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...
AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...
Microsoft is expected to endorse the EU's AI code of practice while Meta criticizes the guidelines, citing legal ...
Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...
Farmley, the healthy snacking brand, anticipates its revenue to almost double, reaching Rs 600-700 crore in the current ...
Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...