Campaign Brief1d
BIG W airs ‘Toys for Joy’ spot via M&C Saatchi promoting its recycling program for toys
Toys for Joy is a recycling program for toys, and is the first of its kind in Australia. The program’s goal is to reduce ...
Campaign Brief3d
Wunan Media and AT Creative team up with KCLS and MWRC to launch ‘US is Better Without Abuse’ campaign in the Kimberley
Wunan Media and AT Creative have partnered with Kimberley Community Legal Services (KCLS) and Marninwarntikura Women’s ...
Campaign Brief3d
M&C Saatchi snares ex McCann London CD Christopher McKee for creative director role
Ex McCann London CD Christopher McKee has been appointed creative director at M&C Saatchi Melbourne, reporting to national ...
Campaign Brief7d
Jetstar invites Aussies to build a Sandman this Christmas in new campaign via Thinkerbell
Jetstar is encouraging Australians to swap snow for sand this festive season with a playful new campaign called ‘Seeking Sandmates’, created by Thinkerbell in collaboration with animator and TikTok ...
Campaign Brief7d
Squid Game takes over Bondi Icebergs for ultimate game of Red Light, Green Light
This morning at Sydney’s most iconic beach, Young-Hee challenged players to the ultimate game of ‘Red Light, Green Light’ at Bondi Icebergs. Flanked by 50 Squid Game guards, the empty Icebergs pool ...
Campaign Brief7d
Air New Zealand encourages travellers to let the magic find them in new Christmas campaign
Air New Zealand is getting into the festive spirit with the launch of ‘Let the Magic Find You This Christmas’ campaign. The campaign highlights the airline’s commitment to spreading cheer for everyone ...
Campaign Brief6d
The Ministry for Communication & The Arts combines forces with Bureau of Everything to deliver Hawke’s a good honest Xmas campaign
The nation’s soon to be 4th favourite beer brand takes on the festive season with some Aussie home truths in a new outdoor and social campaign. Ignoring the usual cliché Christmas message trap, MCA ...
Campaign Brief8d
OKX Australia launches ‘Summer of Crypto’ campaign featuring Australia’s first live API integrated crypto price billboards via CLMG
Cryptocurrency exchange OKX Australia has launched ‘Summer of Crypto,’ an innovative marketing campaign that brings real-time cryptocurrency prices through integrated API feeds to Sydney’s urban ...
Campaign Brief7d
IMAA debuts refreshed board of directors 2025
The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, has announced a new Board of Directors, as it reaffirms its commitment to ...
Campaign Brief7d
Label Emmaüs restores meaning to second-hand gifts in ‘Christmas Backstories’ via Havas Paris
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...
Campaign Brief7d
PR and influencer marketing agency Theory Crew expands team with three new appointments
One of Australia’s leading independent PR and influencer marketing agencies Theory Crew has announced the expansion of its team with three new hires, each bringing valuable expertise and fresh ...
Campaign Brief7d
GamesHub celebrates Melbourne International Games Week’s 10th Birthday in social campaign
GamesHub and Melbourne International Games Week (MIGW) have joined forces to produce a new social video campaign celebrating the 10th anniversary of Asia Pacific’s premier digital games celebration.