Though many companies still face year-to-date declines, the latest results hint that the global luxury slump may be easing.

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger ...

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

CEO Arthur Hoeld reveals transformation plan targeting 2027 comeback through refined marketing and strategic focus on running ...

Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.

Pop Mart’s Wang Ning and Laopu Gold’s Xu Gaoming lead a generational wealth shift — from property tycoons to consumer ...

From Brother Xiao Yang to Ryan Kaji, a wave of wealthy content creators are joining the world’s 1%: a luxury consumer opportunity.

Despite 1880’s collapse, private clubs across Asia are thriving, offering luxury brands access to HNWIs pivoting from ...