Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US ...

Aoife Hudson is managing partner at Talon out of home (OOH) specialist She is responsible for the agency’s strategic direction and ensuring Talon’s service evolves in response to changing market ...

ADVERTORIAL Connect with a captive audience over five days at Bord Bia Bloom Bord Bia Bloom will celebrate its landmark 20th year in 2026, a momentous milestone for one of Ireland’s most popular ...

ADVERTORIAL  Marketers are invited to plant their brands at Ireland’s largest festival of gardening, food and sustainable living. Connect with a captive audience over five days at Bord Bia Bloom Bord ...

The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies ...

Caroline Decourcy, effectiveness director at Talon, writes As the festive season approaches, Irish consumers are already in motion – browsing, planning, and spending. But behind the magic lies a set ...

Smyth, an award-winning PR agency based in Sligo and Dublin, is now a certified B Corporation. The agency has joined a global community of organisations that use business as a force for good while ...

Katie Taylor has retained her title as Ireland’s most admired sporting star, new research by the Onside sponsorship shows. The Bray boxer’s record-breaking bout in July of this year completed a ...