Jalen Hurts just added a new grail to his highlight reel: a player-exclusive Air Jordan 11 “Jawn Air” made to celebrate the ...

J Balvin pulled up to Super Bowl LX in a mysterious unreleased Air Jordan 4 sneaker that flips his December pair.

Nike’s newly filed patent outlines a digital authentication system that embeds invisible fingerprints into sneakers and ...

Scottie Pippen is auctioning off his sneaker and memorabilia vault at Sotheby’s, led by his game-worn Dream Team Air Jordan ...

Once impossible to find, Air Jordans are now sitting on shelves and hitting outlets. Why? Why is no one buying Jordans anymore?

From banned sneakers to a billion-dollar empire, these Air Jordan facts show why the Jumpman brand changed basketball and ...

LeBron James debuted the Nike LeBron NXT Gen “JW” sneakers with USC star JuJu Watkins during the Lakers’ win over the Warriors.

Puma is handing over a major stake to China’s sportswear giant Anta in a $1.8 billion deal that could reshape the struggling ...

Bad Bunny stepped out at the Super Bowl LX press conference in San Francisco wearing the adidas BadBo 1.0 "Rise".

At 20 grams less, the ASICS NIMBUS 28 running shoes deliver enhanced comfort while retaining its signature plush cushioning.

Expensive sneakers only become a waste of money when you expect practicality from something designed for status, storytelling, or collecting. Shift that expectation and the math changes entirely.