As ad platforms turn into black boxes, signal optimization offers a way to predict downstream value early and improve CAC and ...

While there are still three months left until Business of Apps London, here is something to get excited about early. Ben ...

Since the emergence of the App Store in the late 2000s, there have been millions of apps published on both the Apple App ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

Andrey is the CEO and Co-Founder of FunnelFox, a leading no-code web-to-app platform that helps mobile apps generate revenue through high-performance web funnels and web billing. He leads FunnelFox’s ...

Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...

Aazar is a performance and creative strategist who has managed more than €50M in Meta spend across five industries, helping apps and brands scale with clarity and ruthless efficiency. He blends ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

On April 23rd, Business of Apps London will bring together 1,000+ senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue. Across seven ...