Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...