Red Bull Racing has joined a growing trend to date seen in football by signing its first sponsor from the real estate sector ...

Denmark’s SailGP representative Rockwool Racing has been acquired by American Magic, the sailing team backed by US sports ...

Canada Soccer and the Canadian Soccer Media and Entertainment (CSME) commercial vehicle have signed a new long-term contract that addresses the financial elements that led to a high-profile ...

Digital finance app Revolut has expanded its relationship with Manchester City by taking on back-of-shirt sponsorship rights across men’s domestic cup matches and all domestic women’s fixtures.

Uefa men’s club competition revenue grew to €4.4bn ($5.2bn) in 2024-25 while total revenue surpassed €5bn for the first time in a non-European Championship year, according to the governing body’s ...

Digital advertising company Aleph has secured exclusive media rights to the 2026 Fifa World Cup in the Philippines in a gatekeeper deal. Aleph, which describes itself as “operating at the ...

Italian production house NVP has launched a dedicated sports marketing division in Spain, where it already produces matches ...

DHL has struck a shirt sponsorship agreement with Stade Français Paris that is claimed to be its first-ever deal with a ...

French professional football has lurched into its latest crisis with the news that Nicolas de Tavernost intends to step down ...

Warner Bros. Discovery-owned Eurosport India has acquired broadcast rights to World Table Tennis events, coinciding with the Star Contender tournament in Chennai.

Iris Sport Media has identified Latin America as a key growth market after acquiring regional sports marketing agency Cracks Sports & Media.

BeIN Media Group will broadcast the Los Angeles 2028 Olympics across its channels in the Middle East and North Africa after ...