Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Let's explore the tangible benefits of personal and business brand leadership services and examine how they fit into the venture capital operations and model. Amid the midterm elections ...

Whatever the case, their brand has suffered a hit as a result ... Review and update your AI strategies regularly to reflect new developments and stakeholder expectations.

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

4. Measure and refine. It’s essential to track the impact of your archetype-driven strategy through metrics such as brand favorability, engagement and conversion rates. Use data-driven insights ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

They contain guidance on our new Channel 4 logo and it’s use, as well as links to core branding assets you will need. To ensure you are using the most up to date Channel 4 brand guidelines ...

But one-off events aren’t a coordinated soft power plan. An effective soft power strategy depends on credibility, built on constancy of purpose, great execution, and a continuing commitment by ...