As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Steven Spielberg’s 1975 sleeper hit has been credited and criticized for helping create blockbuster culture. It endures ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

Theater company AMC Entertainment (NYSE:AMC) fell short of the market’s revenue expectations in Q1 CY2025, with sales falling ...

AMC Entertainment (NYSE: AMC) share prices popped after the company saw a record Memorial Day weekend, and investors got ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.