News

Melbourne Storm pay heavy price for Welcome to Country snub as major partner drops NRL club
The Melbourne Storm have paid a huge price for their last-minute axing of the Welcome to Country ceremony at their NRL Anzac ...
AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...
The Print on MSN15d
Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)
The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate ...
Music labels crack the whip as influencers flout copyright rules on social media
Despite clear policies restricting the use of licensed music to non-commercial posts, influencers routinely embed trending ...
The Conversation on MSN10d
Playing politics with AI: why NZ needs rules on the use of ‘fake’ images in election campaigns
Australian voters have found some AI used in political advertising to be “cringe” and ... AI by New Zealand’s ACT party were ...
exchange4media12d
Creativity needs heart, not code
Its creativity is bounded by its training data, meaning it cannot generate something truly original or disruptive without human input. Take, for instance, the design of an emotionally resonant ...
The Media Online5d
Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today ...
exchange4media8d
India continues to be an exciting Pay TV market and will be for a while: Uday Shankar
On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E ...
Sourcing Journal on MSN5d
Denim and the Shifting Landscape of Fashion in Uncertain Times
“In this century, Stella McCartney is the undisputed leader in turning fashion into a manifesto for innovation and ...