Get in, besties: We’re shopping 25% off everything at Anastasia Beverly Hills ... Brow Freeze Gel in an Instagram Story last year But no product’s more synonymous with Soare than Brow Wiz ...

Anastasia Soare has made a science out of styling ... Soare immigrated to the West Coast and perfected the art of the Hollywood arch. Her brow-shaping skills drew so many celebrated clients ...

The Anastasia Beverly Hills CEO and founder is attracted to home ... Most notably, her signature “golden ratio” brow shaping technique, which follows the mathematical principle of thirds ...