Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to ...

FROM electronic baby gadgets to Barbie dolls and teddy bears, there is no doubt children’s toys bring joy to millions of youngsters across Britain. But behind some of the nation’s best-loved toys ...

Love Barbie? From her modest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie ...

Evelyn Flores travels to government shelters in the Washington, DC, region for story time with migrant children, telling the ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Last year, the toy giant released a line of several Barbie dolls modeled after women sports ... inspire dreams, and show kids that they, too, can achieve greatness.” Despite the intricate ...

Donation Options Search Search Search Barbie is debuting its ... inspire dreams, and show kids that they, too, can achieve greatness.” The LeBron doll wears sunglasses, headphones and a blue ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

the program has evolved and is now called the Kids Mental Health Foundation. And although the name and even the logo look different, the program's executive director said the goal remains the same.

Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.