The concept of value innovation presented in Blue Ocean Strategy does a good job of showing us how to change the factors to get the customer's attention. It walks us through several examples of how ...

Developed by INSEAD Professors of Strategy W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy provides theoretical and scientific contributions to the fields of strategy and management that ...

Chan Kim and Renée Mauborgne, Blue Ocean Strategy. Instead of treading water in a crowded and brutish “red ocean,” coloured with the blood of an increasing number of competitors vying for the ...