The IAEA supports countries to better understand the ocean by developing networks of marine experts, facilitating regional knowledge exchange and harmonizing analytical and field procedures.

When a firm develops a completely different market than what their current competition is fighting over they are beginning to ...

Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process.

May 31, 2023 Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the ...

A blue ocean is considered (from a marketing standpoint) a yet unexploited or uncontested market space. The term was coined by Chan Kim and Renee Mauborgne in the book Blue Ocean Strategy: How to ...

Ocean Yield acquired six VLCCs then, in a $375m sale-and-leaseback deal with US-listed International Seaways. This and other recent corporate moves pushed Ocean Yield’s Ebitda backlog to $3.1bn.

It is time for managers to systematically rethink industry logic and existing practices to prepare for a powerful comeback in the post-pandemic world. A key blue ocean tool that can help is the Four ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

Sunday, September 16, 2018 — updated on December 25, 2020 - 3 min read ...