When a firm develops a completely different market than what their current competition is fighting over they are beginning to ...

Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the ...

Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process.

May 31, 2023 Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

A blue ocean is considered (from a marketing standpoint) a yet unexploited or uncontested market space. The term was coined by Chan Kim and Renee Mauborgne in the book Blue Ocean Strategy: How to ...

Ocean Yield acquired six VLCCs then, in a $375m sale-and-leaseback deal with US-listed International Seaways. This and other recent corporate moves pushed Ocean Yield’s Ebitda backlog to $3.1bn.

It is time for managers to systematically rethink industry logic and existing practices to prepare for a powerful comeback in the post-pandemic world. A key blue ocean tool that can help is the Four ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

Sunday, September 16, 2018 — updated on December 25, 2020 - 3 min read ...

This strategy is fully aligned with their mission. We look forward to swimming with you in this new Blue Ocean. The views expressed are those of the author and not ALM Real Estate Media.