The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a revolution ...

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” Renée Mauborgne of INSEAD explains how a ...

When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience. "In the ...

"Blue ocean" enterprises are a concept popularized by W. Chan Kim and Renée Mauborgne in their bestselling book " Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition ...