One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two ...

When a firm develops a completely different market than what their current competition is fighting over they are beginning to ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

Blue Ocean Strategy. "What is Blue Ocean Strategy?" Accessed July 13, 2021. W. Chan Kim, Renee Mauborgne. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." ...

A blue ocean business strategy is non-zero-sum, meaning the sum of the winnings and losses of the players in the market is not zero. It allows for a win-win game where every player can win.

The Skyscraper technique is a good example of a link building strategy that found a blue ocean when many link builders were playing in a red ocean. If you want to create a strategy like the ...

So powerful is blue ocean strategy, in fact, ... The services sector under the old system, for example, is now seven sectors ranging from information to health care and social assistance.

1. Listen to your customers and integrate data. When you operate in a Blue Ocean, you can't rely on established norms or ...

More examples and detailed discussion of how this framework applies to real business situations can be found in Blue Ocean Shift. ... a Professor of Strategy at INSEAD and Co-Director of the INSEAD ...