few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial. It was part of a series of spots for Miller, a product produced in his hometown of Milwaukee ...

Bob Uecker, who passed away Thursday morning, is shown making an appearance at a Brewers game this past September. (AP photo) MILWAUKEE (AP) — Bob Uecker, the voice of his hometown Milwaukee Brewers ...

(NEXSTAR) — Mr. Baseball himself, Bob Uecker ... in the back row of the terrace level, a nod to the old Miller Lite commercial in which he said, “I must be in the front row!” ...

(Gray News/AP) – Milwaukee Brewers icon and baseball Hall-of-Famer Bob Uecker died Thursday ... a nod to the Miller Lite commercial in which he famously said “I must be in the front row!” while ...

FILE - Milwaukee Brewers' owner Mark Attanasio and wife Debbie celebrate with broadcaster Bob Uecker ... Miller Lite commercial in which he famously said “I must be in the front row!” ...

Uecker's personality also made him a perfect pitchman in a series of immensely popular beer commercials for Miller Lite starting in ... "I must be in the front row!" However, he turns out to ...

(CNN) — Bob ... “Uecker Seats,” which commemorates Uecker’s participation in a popular series of Miller Lite commercials where he uttered the now-famous line: “I must be in the front row!” ...