Ads that generate strong emotions can mean a 23% increase in sales, according to a Nielsen report. Extu, which manages $60 million in marketing programs, explores how to accomplish this in their ...
The partnership aims to introduce a state-of-the-art newsroom experience, elevating brand engagement and viewer interaction.
As demand grows for diverse and innovative products, intellectual property (IP) collaboration between brands has become a ...
The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...
The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...
In a world dominated by fleeting digital interactions, community radio, powered by tools like Commvibe, provides a medium ...
The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...
The creator-brand partnership ecosystem rapidly evolves due to technological advancements and changing consumer expectations.
Many Australian Open broadcast sponsors also maintain an on-ground presence at Melbourne Park, and Nine ensures their ...
Using content in hopes of building brand expertise and trust? Here are four steps to get you headed in the right direction.
House of Masaba, a renowned fashion and apparel brand, has adopted MoEngage as its customer engagement partner. Acquired by ...
Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...