In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Last month, Indy Clinton opted not just to promote Bouf Haircare but to own it, flipping the conventional influencer playbook ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Motivate Val Morgan's Avinash Udeshi says that cinema stands ready — as a necessity — for those who want to build a brand ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition.

Revitalizing an established brand can be risky, but allowing your brand to stagnate, not meeting your customers’ needs and ...

As Indian live events evolve into hubs for cultural identity and brand engagement, BookMyShow is helping brands create deeper ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...