On Holding is a premium, fast-growing footwear brand with strong brand equity, product innovation, and athlete partnerships.

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

Over a decade with early-stage teams taught me that the story you share outside the building can shift everything inside it.

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Women’s sports are a key pillar of ASE’s strategy. The company is the official fan engagement partner for the Women’s Rugby ...

When news broke that the LA Lakers basketball team was being sold for $10 billion US dollars (about $15 billion AUD), it did not just signal another record in the soaring world of sports franchise ...

Nandini, the brand of Karnataka Milk Federation, has secured the fourth position in India's food and beverages sector ...

Legal tech has become about earning the right to guide people through life’s most critical decisions. And that starts with ...

As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

As legends like Virat Kohli and Rohit Sharma retire from Tests, the transition generation led by Shubman Gill will look to ...

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey ...