In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...