Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

Your brand lives principally in the minds of your customers and prospects, but that doesn’t mean you can assume their ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Target, a national retailer with a history of advocacy for marginalized communities, has announced it will end its diversity, ...

As the classic car marque makes its comeback, Gordon Young looks at five more lost brands that went on to enjoy a new lease of life.

Honor’s focus on high-end devices and technology is expected to continue under Jian Li, who will succeed Zhao as CEO.

The Arch Manning era has arrived in Texas after Longhorns quarterback Quinn Ewers declared for the 2025 NFL Draft after they were beaten by the Ohio State Buckeyes in the Cotton Bowl Classic on Jan.