These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

In a world dominated by fleeting digital interactions, community radio, powered by tools like Commvibe, provides a medium ...

Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

But the latest research from Brand Keys, which names loyalty winners in 104 categories, also proves that loyalty is the No. 1 predictor of consumer purchasing behavior, brand market share ...

Through automotive brand loyalty study, LexisNexis Risk Solutions offers automakers (OEMs) a unique view of the relationship between U.S. consumers and their changing vehicle preferences.

Seatz, the technology company powering travel experiences that inspire loyalty, has just released the third edition of its annual series exploring the dynamics of the U.S. travel loyalty marketplace: ...

Think about the intense loyalty of Apple enthusiasts who wouldn’t dream of switching to Android—or vice versa. It’s almost tribal. Can we really form attachments to brands in ways similar to ...