What Martha cleverly demonstrated is that fans can be inspired to step into the driver’s seat. Instead of passive consumption, making fans part of a community is an art form. This sets the stage for ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...

In the ever-evolving world of health and wellness, businesses are continuously challenged to differentiate themselves in a ...

Driving south on Interstate 94—south of Milwaukee, about 10 miles from the Wisconsin-Illinois state line and not far from the ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...

Top five factors influencing consumer spending - sustainability, ultra-processed foods (UPF), habits, trends, affordability.

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead.

Egypt-based loyalty and rewards solutions provider Dsquares has acquired a majority stake in the Egyptian B2B SaaS loyalty ...

Matos, who served as Ulta Beauty's Chief Marketing Officer since January 2023, released an internal announcement of her exit ...