The 2E G3024B is neither a top-of-the-line model nor a stylish flagship, but a working tool with a specific purpose: to give ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Constellation Brands, Inc. STZ is a powerhouse in the alcoholic beverage industry, with balanced presence across beer, wine and spirits. The company continues to prioritize premiumization, brand ...

Workday recently announced its new Contingent Sourcing Agent, combining the power of Workday VNDLY and HiredScore AI. This ...

Office design has moved to the forefront of boardroom conversations. As CEOs sharpen their focus on productivity, innovation, ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate ...

PwC's new brand positioning and identity better reflect how it works today to support clients in unlocking and protecting value. It also ensures that PwC's identity provides the right platform for the ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, ...

Li Ning has a rock-solid balance sheet. At the end of 2021, the company was sitting at a cash position of CNY 18 billion, with no debt. We think Li Ning's capital structure (100% equity) is on the ...